Demand Headlines

1. Complementary: "Justin Timberlake purchases some new cufflinks to go with his suit and tie."

2. Substitute: "Banana consumption in monkeys has decreased since they are now all eating kiwi."

3. Elastic Demand: "Girl scout cookie sales drop due to a change in price of $40 a box."

4. Inelastic Demand: "Price of medicine doubles but people are still lining up for a bottle of Dayquil."
     
     When people get sick they look to relief in any way they can. Usually, this results in consumers buying medicinal products and short term relief from the symptoms of their cold, flu, stomach ache, etc. Even if prices reach an all time high, people won't stop getting sick and therefore will not stop buying medicine. People are willing to invest a little more of their money towards relief from their sickness and think it is a valuable enough thing to spend money on. Since consumers often need to continue on with their lives even if an illness gets in the way, spending money on things like Dayquil, Tylenol, and Sudafed is something that people will do no matter the cost because the loss they would experience if the were unable to work due to the symptoms of being sick would be more costly then spending on a bottle of medicine.